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What is heterogeneity in marketing?

Noah Lee | 2023-06-17 06:40:01 | page views：1395
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Zoe Young

Studied at the University of Melbourne, Lives in Melbourne, Australia.
Fundamental characteristic of services which results in variation from one service to another, or variation in the same service from day-to-day or from customer-to-customer. Heterogeneity makes it hard for a firm to standardize the quality of its services. Opposite of homogeneity.
2023-06-17 06:40:01
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Owen Turner

QuesHub.com delivers expert answers and knowledge to you.
Fundamental characteristic of services which results in variation from one service to another, or variation in the same service from day-to-day or from customer-to-customer. Heterogeneity makes it hard for a firm to standardize the quality of its services. Opposite of homogeneity.
What is heterogeneity? definition and meaning - BusinessDictionary.com
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