Why Apple's logo is an apple?

As an expert in the field of corporate branding and design, I have a deep understanding of the significance behind logos and their impact on a company's identity. The Apple logo, with its simple yet iconic design, is a prime example of how a logo can transcend mere visual representation and become a symbol of innovation and creativity. Let's delve into the history and meaning behind this iconic symbol. The first Apple logo was indeed designed by Steve Jobs and Ronald Wayne in 1976. It depicted a somewhat complex scene with Isaac Newton sitting under an apple tree. This image was a nod to the legendary story of Newton discovering the law of universal gravitation after an apple fell on his head. The idea was to convey the potential for a single, simple insight to lead to a profound discovery or breakthrough. However, this logo was quite detailed and not as universally recognizable as the one we know today. Recognizing the need for a logo that was more memorable and accessible, Steve Jobs commissioned Rob Janoff in 1977 to create a new logo that would focus more on the apple itself. Janoff's design was a breakthrough; it simplified the concept to its most basic form—a single apple with a bite taken out of it. This design was not only visually striking but also carried a subtle hint of the company's core values. The bite in the apple has been the subject of much speculation. Some have suggested it was added to prevent the apple from being mistaken for a cherry or a tomato. Others believe it symbolizes the idea that the company aims to provide a "bite" or a taste of innovation to its customers. The bite could also represent the concept of taking a bite out of the future, reflecting Apple's forward-thinking approach. The color of the original Apple logo was a mix of six colors, which was a bold choice at the time and represented the company's commitment to innovation and thinking differently. Over time, the logo has evolved, and the color has been simplified to monochromatic to maintain its impact across various mediums and platforms. The Apple logo has become synonymous with the company's ethos of simplicity, innovation, and user-friendly design. It has transcended its role as a mere symbol and has become an integral part of the company's brand identity. The logo's simplicity allows it to be easily recognized and remembered, which is crucial for a company operating on a global scale. In conclusion, the Apple logo is more than just an apple; it's a symbol of innovation, simplicity, and the company's commitment to providing its customers with a unique and superior experience. The evolution of the logo from its initial complex design to the sleek and simple icon we know today reflects Apple's journey and its continuous pursuit of excellence in design and technology.

But as nice as it is, it simply isn't true, according to the designer who created the logo, Rob Janoff. ... Janoff says the single bite out of the Apple logo originally served a very practical purpose: scale. The size of the bite showed that the shape was an apple, not a cherry or any other vaguely round fruit.Jun 1, 2015