What is the social marketing theory?
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Works at the International Development Association, Lives in Washington, D.C., USA.
Social marketing is the use of marketing theory, skills and practices to achieve social change. ... Social marketing seeks to develop and integrate marketing concepts with other approaches to social change. Social marketing aims to influence behaviors that benefit individuals and communities for the greater social good.
2023-06-09 05:21:28
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Adrian Nelson
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Social marketing is the use of marketing theory, skills and practices to achieve social change. ... Social marketing seeks to develop and integrate marketing concepts with other approaches to social change. Social marketing aims to influence behaviors that benefit individuals and communities for the greater social good.